More PS3’s For Black Friday Says Sony
We just got an email from Sony PR about all the PS3 hoopla this week but most notably they mention PS3s being airlifted into the country and promise more units THIS WEEK in time for the day after Thanksgiving, the spookily named BLACK FRIDAY. We shall see Sony. We. Shall. See.
They also claim to be focused on bringing 1 million units by December 31st which is contrary to analyst reports of ZERO more units by then, aside from what was released last week of course.
They also mention Nike's PS3 shoe, David Letterman and some other fun facts. Chekkit:
Launch Sales – The initial allocation of systems sold out within hours (Really? I hadn't heard anything about this?) – Biggest selling game: Resistance: Fall of Man, followed by Madden '07 – The $599 60GB model was the top selling SKU over the $499 20GB model – The buzz around the PS3 had a halo effect on other PlayStation products: – PSP week-over-week sales increased +29% at our top 5 retailers (week ending Nov. 20) – PS2 week-over-week sales increased +24% at our top 5 retailers (week ending Nov. 20) – Our official launch statement is below, for those who didn't catch it. Interesting notes: – From David Letterman's monologue on Friday: "PlayStation 3 was released today, at least there's some good news for George Bush" – Sen. John Edwards is in hot water with Walmart because one of his staffers called and tried to get him special treatment to get a PS3… Sen. Edwards is a vocal critic of Walmart – Nike has created a commemorative PS3 shoe http://www.issforums.com/forums/viewtopic.php?t=319058 Thanksgiving Weekend – PS3s will be airlifted in to the US on a weekly basis through the end of the year. A new shipment has already arrived and will be available at retail by Black Friday – We are still focused on reaching our goal of 1 million units in the pipeline by Dec. 31 in the US PS3 Launch Statement "Sony Computer Entertainment America couldn’t be more pleased with the response we have seen from consumers since the launch of PLAYSTATION 3 on Friday. This truly demonstrates the power of the PlayStation brand and further validates our belief that consumers see real value in an entertainment system that will define the next decade of digital entertainment. At this point, we are focused on getting as many new PS3s to the North American market as possible for the holidays, including airlifting systems to the territory on a constant basis. With PS3 manufacturing now running smoothly and product being aired in weekly, we're focused on our goal of shipping a million units to retail by the end of the calendar year. Due to the immediate nature of these shipments, we will not be providing weekly updates on North American supplies."
Posted: November 21st, 2006 under News.
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