Bloomberg reports today that Nintendo's marketing push for the Wii will be their largest ever clocking in at a cool $200 million clams.

Looks like they aren't taking any chances this time around since they have much more to prove (and gain) than either Microsoft or Sony at this point than they did with the GameCube, which George Harrison readily admits they screwed up with.

"GameCube didn't meet out expectations,'' Harrison said in an interview. "There were lessons in there for us that led us to the Wii. The first lesson was that just trying to be like the others in the marketplace wasn't the answer.''

Bloomberg goes on to report: 

"Nintendo Co., loser of the last video- game console war, said it will spend more than $200 million to market its new Wii in a bid to wrest sales away from Sony Corp.'s PlayStation 3 and Microsoft Corp.'s Xbox 360."

"The advertising campaign is the biggest ever for Kyoto-based Nintendo, which begins selling Wii in the U.S. on Nov. 19, two days after Sony releases the PlayStation. Television ads beginning tomorrow will focus on Wii's ease of use and library of family- friendly games."

Of note are some of the TV spots which will feature some grade-A talent behind the camera in the form of Stephen Gaghan (who wrote and directed Syriana and won a writing Oscar for Traffic) and John Seale, who won a cinematography Oscar for The English Patient and was nominated for Rain Man, Cold Mountain and Witness).

Check out mega-news conglom Bloomberg's report HERE.